A Guide to the Different Types of Outdoor Signage for Your Business

Your outdoor signage plays a significant role in making your target audience decide whether they want to visit your store. These signs convey your brand message and values to your target audience while giving them an idea about what they can expect in your store. Creative and well-crafted outdoor signage for businesses can increase brand visibility, recognition, and revenue. There are various types of outdoor signs that you can use to achieve different business goals. This blog will discuss various kinds of outdoor signage to help you choose the one that best aligns with your business goals. 

Building Signs 

Building signs are typically installed on the exterior of a business building to display the brand name, logo tagline, etc. These custom outdoor signs are usually the first point of contact between your business and potential customers. Therefore, it is crucial to make them eye-catching and ensure that they reflect your brand’s identity. 

Pylon Signs 

Pylon signs are freestanding signs often used near roads and highways to attract people’s attention on the road. One of the significant benefits of these signs is they are tall and visible from a distance. Higher visibility makes them ideal for businesses located in high-traffic areas. 

Monument Signs 

Monument signs are low-to-the-ground signs often made of stone, brick, and concrete. Monument outdoor signage is typically used to mark a business or property entrance. These signs also give your target audience a sense of permanence and credibility. 

Channel Letter Signs 

‚ÄčChannel letter signs are three-dimensional signs that are often used for building signage. These signs are made up of letters illuminated from the inside, making them highly visible both during the day and at night. You can use this outdoor signage to make your business stand out in the market and increase visibility. 

Digital Signs 

Digital signs use LED technology to display messages, images, or videos. You can program your digital outdoor signage and update their messaging quickly. Digital signs effectively promote special offers, events, or new products. 

Flags and Banners 

Flags and banners are some of the most versatile and cost-effective outdoor signage options that you can use to promote sales, events, or seasonal promotions. Another thing about business banners and flags is they are made of durable materials like vinyl or fabric. These are also easy to install and remove. 

Vehicle Wraps 

Vehicle wraps are a form of mobile outdoor signage that involves covering your vehicle with vinyl graphics. With these custom outdoor signs, you can turn your ordinary vehicles into moving advertisements. It allows your business to reach a broad audience as they travel around the town. 


Hence, discuss your business goals and requirements with your local signage manufacturer and create custom outdoor signage in Los Angeles. They can help you create a unique and impactful presence for your business. Whether you want to attract new customers or promote a sale and upcoming event, you can customize outdoor signage to achieve your goals.

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